Have you ever bitten into a chewy, flavorful piece of salt water taffy and paused to wonder about its intriguing name? The term “salt water taffy” conjures images of seaside boardwalks and salty ocean breezes, but the connection isn’t always clear. Many people ask, “Why Is It Called Salt Water Taffy?” and “Does it actually contain salt water?”. Like many beloved culinary traditions, the story behind salt water taffy’s name is a blend of history, legend, and a dash of marketing magic. Let’s dive into the sweet and slightly salty history of this classic American candy to uncover the origins of its name.
The Birthplace of a Sweet Legend: Atlantic City
While the exact details surrounding the name’s creation are debated, the most widely accepted origin story points to Atlantic City, New Jersey, as the birthplace of the term “salt water taffy.” This bustling seaside resort, a popular destination since the late 19th century, is deeply intertwined with the candy’s history.
The Serendipitous Flood and a Playful Name
The most popular tale attributes the name to a shop owner named John Ross Edmiston, who ran a postcard shop on the Atlantic City boardwalk in the 1880s. Edmiston, seeking to boost sales, hired David Bradley to sell taffy in his store. While Bradley’s employment was short-lived, Edmiston recognized the candy’s appeal and continued to offer it.
One fateful night, a storm surge caused the ocean to flood Edmiston’s boardwalk shop, soaking everything, including the taffy. The next morning, as Edmiston surveyed the damage, a young girl came in wanting to buy some taffy. In a humorous moment, Edmiston supposedly joked that all he had was “salt water taffy,” implying it was now flavored by the sea. The little girl bought it anyway, and when her mother heard the whimsical name, she loved it. And just like that, or so the story goes, “salt water taffy” was christened.
Debunking the Myth: Is There Seawater Inside?
Despite its name and origin story, true salt water taffy is not made with ocean water. While the legend involves a flood of salty sea foam, modern salt water taffy recipes do not call for seawater as an ingredient. Instead, they typically include water and salt as part of the candy-making process.
The name, therefore, is more of a nod to its seaside origins and the humorous anecdote, rather than a literal description of its ingredients. It evokes the atmosphere of the beach and the fun, lighthearted spirit of a classic boardwalk treat.
From Local Boardwalk to National Sensation
While the name might have been born from a joke, the popularity of salt water taffy was no laughing matter. Atlantic City confectioner Joseph Fralinger is recognized for turning salt water taffy into a commercially successful treat. He had the innovative idea to package the taffy in boxes, making it easy for tourists to take it home as a souvenir. This simple yet brilliant marketing move helped propel salt water taffy beyond the boardwalk and into homes across the country.
Originally, salt water taffy was exclusively a seaside indulgence, something you’d only find at coastal resorts. However, Fralinger’s boxed taffy changed the game, transforming it into a widely accessible and beloved candy. Today, salt water taffy is enjoyed throughout the United States and beyond, far from the ocean breezes of Atlantic City.
Modern Taffy and Enduring Appeal
The term “taffy” itself appeared in the United States in the early 1800s, and the love for this chewy candy has only strengthened over time. Modern salt water taffy production continues to evolve, with various candy makers putting their own spin on this classic confection.
Traditional methods involve boiling sugars, often in copper kettles, and then aerating the mixture to achieve its signature soft and chewy texture. Pulling machines then stretch and knead the candy, preparing it to be cut into individual pieces and wrapped in its iconic twisted paper wrappers.
Companies like Taffy Town, while located inland, are dedicated to preserving the legacy of salt water taffy. They often utilize unique processes, such as whipping meringue and using evaporated milk, to create distinctive and flavorful taffy. The vast array of flavors available today, from classic peppermint to exotic fruit blends, demonstrates the enduring appeal and adaptability of this American favorite.
Keeping the Sweet History Alive
So, “why is it called salt water taffy?” The answer is a charming mix of seaside lore, a touch of humor, and clever marketing. While it might not be made with seawater, the name connects it to the nostalgic joy of beach vacations and boardwalk treats. Salt water taffy’s journey from a possibly flooded boardwalk shop to a nationally loved candy is a testament to its deliciousness and the power of a memorable name. Whether you’re by the sea or miles away, enjoying salt water taffy is a taste of American candy history.
