Since its inception in 2017, Crumbl Cookies has rapidly grown into a cookie phenomenon. Boasting over 1000 locations by the spring of 2024, a massive social media presence with nearly 20 million followers, and sales exceeding $1 billion, their expansion is undeniable. Famous for their generously sized cookies and weekly rotating menus, the iconic pink boxes have become almost as recognizable as Tiffany’s signature blue.
Despite this overwhelming success, Crumbl Cookies adopts a somewhat unusual business practice: they are closed every Sunday. This six-day operating week, while seemingly not hindering their financial performance, naturally leads to the question: Why Is Crumbl Closed On Sunday when legions of fans crave their sweet treats every day of the week? Surely, staying open seven days a week could further boost their already impressive sales figures?
Crumbl Cookies addressed this very question directly on their LinkedIn profile, acknowledging the widespread curiosity. They stated that “[w]hile we know customers still want to buy cookies on Sundays, we believe there are more important things than just sales.” Expanding on this, they clarified that the core reason behind their Sunday closure is to dedicate “Sunday is a dedicated day to our Crumbl Crew to be with their friends and families. Running a Crumbl location is around-the-clock HARD work but running a store shouldn’t come at the cost of meaningful relationships.”
This explanation reveals that why Crumbl is closed on Sunday is deeply rooted in their company values, prioritizing the well-being of their employees, the “Crumbl Crew.” In a demanding industry like food service, offering employees a guaranteed day off to spend with loved ones is a significant commitment. This policy suggests that Crumbl values fostering a healthy work-life balance for its team, understanding that strong employee morale and personal time contribute to a more sustainable and positive work environment overall. It’s a business decision that emphasizes people over pure profit maximization, potentially building stronger employee loyalty and long-term success.
