Why Is Boise State Field Blue? The Real Story

Why Is Boise State Field Blue? The distinctive Smurf turf at Albertsons Stadium is more than just a splash of color; it’s a strategic branding masterpiece that has transformed Boise State University’s identity. At WHY.EDU.VN, we delve into the motivations and impact of this iconic choice, providing you with a comprehensive understanding. Explore the fascinating factors that led to its creation and the lasting legacy of this unusual gridiron design.

Table of Contents

1. The Genesis of The Blue: A Need for Distinction
2. The Blue Revolution: From Concept to Reality
3. Home-Field Advantage: Psychological Impact on Players and Opponents
4. Overcoming Criticism: Addressing Concerns and Doubts
5. Boise State’s Blue Turf: A Marketing and Branding Triumph
6. Academic and Enrollment Growth: The Blue’s Ripple Effect
7. On-Field Success: How The Blue Contributes to Winning
8. Trademarking The Blue: Protecting an Iconic Asset
9. The Blue’s Imitators: Colored Fields Across the Nation
10. Player Perspectives: Experiencing The Blue from the Gridiron
11. The Future of The Blue: Innovations and Enhancements
12. Visiting The Blue: A Tourist Attraction
13. Alternative Perspectives: Why Not Orange?
14. FAQs About Boise State’s Blue Field
15. Conclusion: The Enduring Legacy of The Blue

1. The Genesis of The Blue: A Need for Distinction

In 1986, Boise State University faced a challenge common to many institutions: how to stand out. Gene Bleymaier, then the athletic director, pondered this question while contemplating a routine upgrade of the football field’s artificial turf. The expenditure of $750,000 for a new green field seemed unremarkable. Bleymaier sought a way to make the investment more impactful and memorable.

His inspiration came from a simple realization: the field was artificial, not grass. Therefore, it didn’t need to be green. Bleymaier considered using the school’s colors, blue and orange, to create a unique visual identity. This idea was radical, but it addressed a crucial need: differentiation. Boise State aimed to distinguish itself in a competitive landscape, and a blue football field offered a bold solution. The goal was to turn an ordinary upgrade into an extraordinary statement.

Bleymaier’s insight was rooted in understanding the power of visual branding. He recognized that a distinctive field could capture attention, enhance the university’s image, and create a lasting impression. This innovative approach laid the foundation for what would become one of the most recognizable landmarks in college football. The decision to explore a non-traditional color stemmed from a desire to maximize the impact of a significant investment, ensuring Boise State would be remembered.

2. The Blue Revolution: From Concept to Reality

Turning the blue field concept into reality required navigating several logistical and administrative hurdles. Bleymaier first consulted AstroTurf, the manufacturer, to determine if producing a blue field was even possible. Initially, they were hesitant. However, Bleymaier’s persistence and the threat of taking Boise State’s business elsewhere convinced them to proceed.

Next, Bleymaier needed approval from the university president, John Keiser. Instead of initiating a public debate, Bleymaier advised Keiser to make the decision and announce it via a press conference. This strategy minimized potential opposition and expedited the process. The rationale was simple: presenting the decision as a fait accompli would preempt lengthy discussions and potential roadblocks.

The selection of blue was strategic. Boise State’s stadium already featured an orange track surrounding the field. A blue field would complement the existing color scheme, reinforcing the university’s visual identity. This cohesive design contributed to a unified and memorable aesthetic. The seamless integration of the blue field with the stadium’s existing elements demonstrated careful planning and attention to detail.

The installation of the blue turf in 1986 marked a revolutionary moment in college football. It challenged conventional norms and established Boise State as an innovator. The successful implementation of this bold idea proved that unconventional approaches could yield significant results. The “Blue Revolution” had begun, transforming Boise State’s identity and setting a new standard for athletic branding.

Boise State's iconic blue turf football field

3. Home-Field Advantage: Psychological Impact on Players and Opponents

Beyond its aesthetic appeal, the blue field was intended to create a home-field advantage. Bleymaier drew inspiration from other universities where the stadium environment, filled with school colors, intimidated visiting teams. He envisioned a blue field accomplishing the same effect for Boise State.

The psychological impact of the blue turf is multifaceted. For Boise State players, the field serves as a constant reminder of their home turf, instilling a sense of pride and belonging. This familiarity can boost their confidence and performance. For opposing teams, the unusual color can be disorienting, disrupting their focus and potentially affecting their gameplay. The novelty of the blue field can create a sense of unease, giving Boise State an edge.

Some players have noted that playing on The Blue feels no different than playing on a green field. However, the visual experience for spectators and those watching on television is distinct. The vibrant blue stands out, making Boise State games instantly recognizable. This unique visual identity enhances the team’s brand and attracts attention from fans and media alike.

The creation of a home-field advantage was a key motivation behind the blue field. By creating a visually striking and psychologically impactful environment, Boise State aimed to gain a competitive edge. This strategic approach has contributed to the team’s impressive home winning record, solidifying The Blue’s role in their success.

4. Overcoming Criticism: Addressing Concerns and Doubts

The introduction of the blue field was not without its critics. Some detractors derisively called it “Smurf turf,” likening it to the color of the cartoon characters. Others worried that waterfowl would mistake the field for a lake, leading to injuries or fatalities. These concerns, while valid, were ultimately unfounded.

The “Smurf turf” label failed to stick, as the field’s unique appeal and the team’s success quickly overshadowed the negative nickname. The concerns about waterfowl proved baseless, as the presence of Canada geese around the stadium was attributed to its proximity to the Boise River, not the color of the field.

Boise State addressed these criticisms by emphasizing the field’s benefits and dispelling misinformation. They highlighted the positive impact on branding, recruitment, and home-field advantage. By focusing on the tangible advantages of The Blue, they gradually won over skeptics and transformed public perception.

The ability to overcome initial criticism was crucial to the long-term success of the blue field. By addressing concerns directly and demonstrating the field’s positive contributions, Boise State solidified its position and cemented The Blue’s legacy. This resilience in the face of opposition underscores the university’s commitment to its innovative vision.

5. Boise State’s Blue Turf: A Marketing and Branding Triumph

The blue field’s impact on Boise State’s marketing and branding is undeniable. It transformed the university from a regional institution into a nationally recognized brand. The unique visual identity of The Blue has become synonymous with Boise State, attracting attention and generating media coverage.

The field’s distinctive color makes Boise State games instantly recognizable on television. This increased visibility has enhanced the university’s reputation and broadened its reach. The blue field serves as a constant reminder of Boise State’s innovative spirit and willingness to challenge conventions.

The marketing benefits extend beyond athletics. The blue field has become a symbol of the university’s overall brand, attracting students, faculty, and donors. It creates a sense of pride and unity among the Boise State community. The field’s unique identity has helped the university stand out in a competitive market, attracting top talent and resources.

The success of the blue field as a marketing tool has inspired other universities to explore unconventional branding strategies. It demonstrates the power of visual identity and the importance of differentiating oneself in a crowded marketplace. Boise State’s blue turf is a testament to the transformative potential of bold and innovative marketing.

6. Academic and Enrollment Growth: The Blue’s Ripple Effect

Since the installation of the first blue field in 1986, Boise State has experienced significant academic and enrollment growth. While correlation does not equal causation, The Blue has undoubtedly played a role in this expansion. The increased visibility and brand recognition associated with the blue field have attracted more students and faculty to the university.

Enrollment has more than doubled, from approximately 11,000 in 1986 to over 25,000 today. This growth reflects Boise State’s rising reputation and its ability to attract a diverse student body. The blue field has become a symbol of the university’s progress and its commitment to innovation.

The increased revenue generated by enrollment growth has allowed Boise State to invest in academic programs, facilities, and research initiatives. This investment has further enhanced the university’s reputation and attracted top faculty. The blue field has created a virtuous cycle of growth and improvement, benefiting all aspects of the university.

The academic and enrollment growth experienced by Boise State since the introduction of The Blue is a testament to its transformative impact. The field’s unique identity has helped the university attract attention, resources, and talent, contributing to its overall success. The blue field is more than just a football field; it’s a symbol of Boise State’s ambition and its commitment to excellence.

7. On-Field Success: How The Blue Contributes to Winning

Boise State’s football team has enjoyed unprecedented success since the installation of The Blue. The Broncos have won a remarkable 190 of the 230 games played on the blue turf. Since 2000, they have achieved the nation’s best home winning percentage, with a record of 121-10.

The on-field success of the Broncos has further enhanced the reputation of The Blue. The field has become associated with winning and excellence, attracting top recruits from across the country. Players like Ian Johnson and Jared Zabransky, who helped Boise State win the Fiesta Bowl three times since 2007, were drawn to the university in part because of The Blue.

The blue field contributes to winning by creating a formidable home-field advantage. The unfamiliar color can disorient opposing teams, disrupting their focus and potentially affecting their performance. The psychological impact of The Blue, combined with the enthusiastic support of Boise State fans, creates a challenging environment for visiting teams.

The on-field success of the Boise State football team is inextricably linked to The Blue. The field has become a symbol of the team’s winning tradition and its commitment to excellence. The combination of a unique visual identity, a strong home-field advantage, and talented players has made Boise State a force to be reckoned with in college football.

8. Trademarking The Blue: Protecting an Iconic Asset

Recognizing the unique value of The Blue, Boise State has trademarked the field’s color. This legal protection prevents other universities from installing blue fields, preserving Boise State’s distinctive identity. The trademark is a valuable asset, ensuring that The Blue remains synonymous with Boise State.

Boise State employs an attorney, Rachael Bickerton, to enforce the trademark. Any school wishing to install an artificial turf field in a color other than green must obtain permission from Boise State. This process ensures that The Blue’s uniqueness is maintained and that Boise State’s brand is protected.

While Boise State typically approves requests for non-green fields, it prohibits the installation of blue fields at other Football Bowl Subdivision (FBS) schools. This policy ensures that The Blue remains exclusive to Boise State within the highest level of college football. The university has granted permission for other colored fields, such as the red field at Eastern Washington, the teal field at Coastal Carolina, and the purple-and-gray field at Central Arkansas.

The decision to trademark The Blue demonstrates Boise State’s commitment to protecting its brand and preserving its unique identity. This legal protection ensures that The Blue remains a valuable asset for the university, contributing to its reputation and marketing efforts. The enforcement of the trademark reinforces Boise State’s position as an innovator and a leader in college athletics.

9. The Blue’s Imitators: Colored Fields Across the Nation

The success of Boise State’s blue field has inspired other universities to explore unconventional field colors. Eastern Washington University installed a red field, Coastal Carolina University opted for teal, and Central Arkansas University chose purple and gray. These colored fields demonstrate the growing acceptance of non-traditional athletic branding.

Boise State’s willingness to grant permission for these colored fields reflects its confidence in its own brand identity. The university recognizes that imitation is the sincerest form of flattery and that the proliferation of colored fields ultimately benefits the sport as a whole. By allowing other universities to express their unique identities through field color, Boise State is fostering creativity and innovation in college athletics.

The trend towards colored fields highlights the power of visual branding and the importance of standing out in a competitive marketplace. Universities are increasingly recognizing the value of creating a distinctive identity that resonates with students, fans, and recruits. The success of Boise State’s blue field has paved the way for other institutions to embrace unconventional branding strategies.

The spread of colored fields across the nation is a testament to the enduring legacy of The Blue. Boise State’s innovative spirit has inspired a new generation of athletic administrators to think outside the box and embrace bold branding strategies. The blue field has not only transformed Boise State’s identity but has also influenced the broader landscape of college athletics.

University	Field Color
Boise State	Blue
Eastern Washington	Red
Coastal Carolina	Teal
Central Arkansas	Purple/Gray

10. Player Perspectives: Experiencing The Blue from the Gridiron

While the blue field is visually striking for spectators, players’ perspectives on The Blue vary. Some players, like former Colorado State University quarterback Nick Stevens, have noted that playing on The Blue feels no different than playing on any other field. However, the visual experience for those watching video, particularly of Boise State games when the Broncos wear their all-blue uniforms, can be challenging.

The uniformity of color can make it difficult to distinguish players from the field, especially on televised broadcasts. This visual challenge has led some coaches and analysts to comment on the difficulty of evaluating player performance when watching Boise State games. Despite this visual challenge, most players adapt quickly to playing on The Blue and report no significant impact on their performance.

The psychological impact of The Blue may be more significant than the physical experience. Knowing that they are playing on the iconic blue turf can instill a sense of pride and motivation in Boise State players. Conversely, the unfamiliar color can be disorienting for opposing teams, potentially affecting their focus and performance.

The players’ perspectives on The Blue highlight the complex interplay between visual perception and athletic performance. While the field’s unique color may not directly impact gameplay, its psychological effects can be significant. The Blue remains a powerful symbol for Boise State players and a source of fascination for their opponents.

11. The Future of The Blue: Innovations and Enhancements

As technology evolves, the future of The Blue may involve further innovations and enhancements. Boise State could explore incorporating advanced materials to improve the field’s performance, durability, and safety. Lighting technology could be integrated to enhance the visual experience for spectators and those watching on television.

Virtual reality and augmented reality applications could be developed to provide fans with immersive experiences of The Blue. These technologies could allow fans to virtually walk on the field, explore the stadium, and interact with players. The possibilities for innovation are endless, and Boise State is likely to remain at the forefront of athletic branding and technology.

The university could also explore incorporating sustainable practices into the maintenance and upkeep of The Blue. This could involve using recycled materials, reducing water consumption, and minimizing the environmental impact of the field. By embracing sustainability, Boise State could further enhance its reputation as an innovative and responsible institution.

The future of The Blue is bright, with opportunities for further innovation and enhancement. Boise State’s commitment to excellence and its willingness to embrace new technologies will ensure that The Blue remains a valuable asset for the university for years to come. The iconic blue field will continue to inspire creativity and innovation in college athletics and beyond.

12. Visiting The Blue: A Tourist Attraction

The blue field has become a significant tourist attraction for Boise, drawing visitors from all 50 states and 37 countries. The Allen Noble Hall of Fame at Albertsons Stadium welcomes thousands of visitors each year who come to see The Blue. Volunteers at the Hall of Fame share the story of the field and answer questions from curious fans.

Many visitors include a trip to The Blue on their bucket lists, making a special journey to Boise just to see the iconic field. The field’s unique identity has transformed Boise State into a destination for sports enthusiasts and travelers alike. The economic impact of this tourism is significant, benefiting local businesses and the broader Boise community.

The opportunity to walk on The Blue and take photos is a memorable experience for visitors. The field serves as a tangible symbol of Boise State’s innovative spirit and its commitment to excellence. The blue field has become a source of pride for the Boise community and a symbol of the city’s vibrant culture.

Visiting The Blue is an unforgettable experience that showcases the power of visual branding and the importance of creating a unique identity. The field has transformed Boise State into a destination for tourists from around the world, contributing to the city’s economic and cultural vitality. The Blue is more than just a football field; it’s a symbol of Boise’s innovative spirit and its welcoming atmosphere.

13. Alternative Perspectives: Why Not Orange?

While the blue field has been a resounding success, some have wondered why Boise State didn’t opt for an orange field, given that orange is also one of the school’s colors. Bleymaier’s response is simple: “I might be crazy, but I’m not stupid.”

An orange field would likely have been too visually jarring and potentially distracting for players and spectators. The intense color could have created a sense of unease and made it difficult to focus on the game. Blue, on the other hand, is a calming and visually appealing color that complements the stadium environment.

The choice of blue also aligns with Boise State’s overall branding strategy. The university’s primary color is blue, and The Blue reinforces this visual identity. An orange field might have created confusion and diluted the university’s brand.

The decision to go with blue rather than orange was a strategic one, based on careful consideration of visual aesthetics, psychological impact, and branding consistency. The success of The Blue is a testament to the wisdom of this choice. The blue field has become a symbol of Boise State’s innovative spirit and its commitment to excellence, solidifying its place in college football history.

14. FAQs About Boise State’s Blue Field

1. Why is Boise State’s football field blue?

   • The blue field was conceived by athletic director Gene Bleymaier in 1986 as a way to differentiate Boise State and create a unique brand identity.

2. Has the blue field always been in place?

   • The first blue field was installed in 1986, and it has been a fixture at Albertsons Stadium ever since.

3. How does the blue field affect players?

   • Some players report no difference, while others find the uniform color challenging visually. It mainly creates a psychological home-field advantage.

4. Did the university have to get permission to make the field blue?

   • Boise State consulted with AstroTurf to ensure it was possible to produce a blue field.

5. Is the blue field trademarked?

   • Yes, Boise State has trademarked the blue field’s color to prevent other universities from using it.

6. Has the blue field helped Boise State’s enrollment?

   • Enrollment has more than doubled since the field was installed, though this is likely due to multiple factors.

7. Are there other non-green football fields?

   • Yes, inspired by Boise State, other universities have installed fields of various colors, such as red, teal, and purple.

8. Does the field’s color impact the team’s performance?

   • Boise State has a very high winning percentage at home, suggesting the field contributes to a home-field advantage.

9. Can I visit the blue field?

   • Yes, the Allen Noble Hall of Fame at Albertsons Stadium welcomes visitors who want to see The Blue.

10. Why blue and not orange?

    • Blue is more visually appealing and aligns better with Boise State’s primary branding, while orange might have been too jarring.

15. Conclusion: The Enduring Legacy of The Blue

The story of why Boise State’s field is blue is a testament to the power of innovation, strategic branding, and a willingness to challenge conventional norms. What began as a simple desire to stand out has transformed Boise State University into a nationally recognized brand. The Blue has become a symbol of the university’s identity, attracting students, faculty, and visitors from around the world.

The blue field has not only enhanced Boise State’s reputation but has also influenced the broader landscape of college athletics. The success of The Blue has inspired other universities to explore unconventional branding strategies, fostering creativity and innovation in the sport. The iconic blue field will continue to inspire and captivate for generations to come.

The enduring legacy of The Blue is a reminder that bold ideas can have a transformative impact. Boise State’s decision to embrace a non-traditional field color has paid dividends, creating a unique identity, enhancing its brand, and contributing to its overall success. The Blue is more than just a football field; it’s a symbol of Boise State’s innovative spirit and its commitment to excellence.

Do you have more questions about unusual facts? Don’t hesitate to reach out to the experts at WHY.EDU.VN. Our team is dedicated to providing clear, reliable answers to all your burning questions. Visit us at 101 Curiosity Lane, Answer Town, CA 90210, United States, or contact us via WhatsApp at +1 (213) 555-0101. Explore the world with why.edu.vn!