Buffalo Wild Wings, often abbreviated as BW3, is a popular sports bar and restaurant chain. At WHY.EDU.VN, we delve into the history and reasons why Buffalo Wild Wings is called BW3, exploring its original name and evolution. Discover the complete story behind this iconic brand’s moniker, understanding the restaurant name’s history, branding changes, and local nicknames that contribute to its identity.
1. The Origin of Buffalo Wild Wings & Weck (BW3)
The story begins in 1982, not at Kent State University as some mistakenly believe, but at the corner of Woodruff Avenue and High Street in Columbus, Ohio. The actual address is now known as 2044 N High Street. Two transplanted New Yorkers, Jim Disbrow and Scott Lowery, were the masterminds behind this venture. Their initial concept was a restaurant that served Buffalo-style chicken wings and Weck sandwiches, a regional specialty featuring roast beef on a Kummelweck roll.
Thus, the restaurant was originally named Buffalo Wild Wings & Weck, an admittedly lengthy and somewhat clunky title. This full name, incredibly, stuck around for nearly two decades. The “& Weck” portion of the name paid homage to the Weck sandwich, a staple in Buffalo, New York, reflecting the founders’ New York roots and their desire to bring a taste of home to Ohio.
1.1. The Significance of “Weck”
The inclusion of “Weck” in the original name highlights the regional influence on the restaurant’s menu. A “Weck” sandwich, short for “Kummelweck,” is a specific type of sandwich featuring thinly sliced roast beef served on a Kaiser roll topped with caraway seeds and coarse salt. It is a beloved culinary symbol of Buffalo, New York.
| Feature | Description |
|---|---|
| Origin | Buffalo, New York |
| Roll | Kaiser roll with caraway seeds and coarse salt (Kummelweck) |
| Filling | Thinly sliced roast beef |
| Significance | Represents a taste of Buffalo, NY; part of the original restaurant name |
1.2. Early Days and Franchise Growth
Even in the late 1990s, the Woodruff and High Street location proudly displayed materials touting its status as the first franchise. By 1992, there were only eight stores. However, from that point forward, the franchise experienced rapid expansion. The original location, unfortunately, met the same fate as the original Wendy’s restaurant downtown, closing its doors without much fanfare. The city of Columbus showed little interest in preserving this piece of its culinary history, and the original building was eventually replaced.
2. The Evolution to BW3: A Branding Decision
The transition from the full name, Buffalo Wild Wings & Weck, to the simpler BW3 was a strategic branding decision driven by several factors. While the full name accurately reflected the initial menu offerings, it was lengthy and somewhat cumbersome. Over time, the focus shifted more towards the Buffalo wings, which became the restaurant’s signature item.
2.1. Streamlining the Brand
As the franchise grew, it became clear that a shorter, more memorable name would be beneficial for marketing and brand recognition. BW3 was a natural abbreviation, already widely used by customers and employees alike. This abbreviation was easier to remember, pronounce, and incorporate into logos and advertising materials.
2.2. Focus on Wings
The popularity of Buffalo wings overshadowed the Weck sandwich. While the Weck remained on the menu at some locations, it was no longer the defining dish. Emphasizing “Wings” in the name reflected the restaurant’s core identity and appeal. The shortened name helped to solidify Buffalo Wild Wings’ position as a go-to destination for wings.
2.3. Marketing and Memorability
A shorter name is inherently more memorable and easier to market. BW3 allowed for a more concise and impactful brand message. It also facilitated the creation of catchy slogans and advertising campaigns. The abbreviation was instantly recognizable and easily spread through word-of-mouth.
3. Nicknames and Local Variations
While BW3 is the most common abbreviation, the restaurant has also acquired various nicknames and local variations over the years. These informal names reflect the close relationship between the brand and its customers. They also demonstrate the organic ways in which brands evolve within different communities.
3.1. Bee Dubs
“Bee Dubs” is a popular nickname for Buffalo Wild Wings, particularly in areas with a strong sports culture. This playful moniker is a phonetic abbreviation of the initials “B-W,” followed by “3” being pronounced as “Dubs.” “Bee Dubs” is often used in casual conversation and adds a touch of familiarity to the brand.
The Bethel Center Mall location in Upper Arlington, Ohio, is often referred to as “Bee Dubs” by locals. This location is known for its lively atmosphere, packed with sports fans cheering on their favorite teams. The nickname reflects the casual and fun-loving vibe of this particular branch.
3.2. B-Dubs
Similar to “Bee Dubs,” “B-Dubs” is another phonetic abbreviation that is widely used. This nickname is particularly popular among younger demographics and online communities. “B-Dubs” is often used in social media posts and online reviews. It is a concise and easily recognizable way to refer to the restaurant.
3.3. The Wing Joint
In some areas, Buffalo Wild Wings is simply referred to as “the wing joint.” This generic term emphasizes the restaurant’s primary offering: chicken wings. While less specific than BW3 or Bee Dubs, “the wing joint” is a common way to refer to any establishment that specializes in wings. This nickname highlights the restaurant’s dominance in the wing market.
4. The Columbus, Ohio Connection
Columbus, Ohio, holds a special place in the history of Buffalo Wild Wings. As the location of the first restaurant, Columbus played a crucial role in the brand’s early development and success. The city’s vibrant sports culture and large student population created a fertile ground for the restaurant to thrive.
4.1. The Woodruff and High Street Location
The original location at Woodruff and High Street was more than just a restaurant; it was a gathering place for students, locals, and sports fans. The atmosphere was lively and energetic, particularly on Tuesday nights with twenty-cent wing nights and Wednesday nights with open stage acoustic jam sessions. This location became a beloved institution in the Columbus community.
4.2. The Replacement Location
The “replacement” location, situated a few blocks north on High Street near Lane Avenue, represents the modern evolution of Buffalo Wild Wings. While the original location was known for its intimate atmosphere and quirky charm, the new location is larger, more modern, and more in line with the brand’s current image.
4.3. The Bethel Center Mall Location
The Bethel Center Mall location in Upper Arlington remains a popular destination for sports fans. This cavernous space is known for its wall-to-wall televisions, creating an immersive sports-viewing experience. The Bethel Center Mall location embodies the sports bar aspect of Buffalo Wild Wings, offering a wide selection of beers and a lively atmosphere.
5. The BW3 Experience: More Than Just Wings
While wings are undoubtedly the star of the show, Buffalo Wild Wings offers a comprehensive sports bar experience. The restaurants feature large-screen televisions broadcasting live games, a wide selection of beers and cocktails, and a menu that includes burgers, sandwiches, appetizers, and desserts. This combination of food, drinks, and entertainment makes BW3 a popular destination for sports fans and casual diners alike.
5.1. The Sports Bar Atmosphere
The sports bar atmosphere is a key component of the BW3 experience. The restaurants are designed to create a lively and energetic environment where fans can gather to watch games and cheer on their favorite teams. The large-screen televisions, combined with the sound of cheering crowds, create an immersive and exciting atmosphere.
5.2. The Menu
In addition to wings, the Buffalo Wild Wings menu includes a variety of other options to appeal to a wide range of tastes. Burgers, sandwiches, appetizers, and desserts are all available, ensuring that there is something for everyone. The menu also features a selection of regional specialties and limited-time offers.
5.3. The Social Aspect
Buffalo Wild Wings is a place where people come together to socialize and connect with friends and family. The restaurants offer a welcoming and inclusive environment where everyone feels comfortable. Whether you are a die-hard sports fan or simply looking for a place to grab a bite to eat, BW3 offers a social experience that is hard to beat.
6. The Legacy of BW3: A Lasting Impact
Buffalo Wild Wings has had a lasting impact on the restaurant industry and American culture. The brand helped to popularize Buffalo wings and establish the sports bar as a mainstream dining destination. BW3’s success has inspired countless imitators and helped to shape the way Americans eat and socialize.
6.1. Popularizing Buffalo Wings
Buffalo Wild Wings played a significant role in popularizing Buffalo wings outside of Buffalo, New York. By offering a wide variety of wing flavors and sauces, BW3 introduced millions of people to this iconic dish. The brand’s success helped to make Buffalo wings a staple of American cuisine.
6.2. Establishing the Sports Bar
Buffalo Wild Wings helped to establish the sports bar as a mainstream dining destination. By combining food, drinks, and entertainment, BW3 created a unique and appealing concept that resonated with a wide audience. The brand’s success paved the way for other sports bars to thrive.
6.3. Cultural Impact
Buffalo Wild Wings has become a cultural institution in many communities across America. The restaurants are often used as gathering places for friends, family, and sports fans. BW3 has become synonymous with good times, good food, and good company.
7. Exploring Search Intent Behind “Why Buffalo Wild Wings Called BW3”
Understanding the search intent behind the query “Why is Buffalo Wild Wings called BW3?” helps tailor content to meet user needs effectively. Here are five likely search intents:
- Informational: Users want to know the history and origin of the name BW3.
- Educational: Users seek to understand the branding evolution from “Buffalo Wild Wings & Weck” to BW3.
- Curiosity: Users are simply curious about the abbreviation and its meaning.
- Comparison: Users may be comparing the name to other restaurant abbreviations or brand names.
- Local Information: Users might be looking for the nearest BW3 location or information about local franchises.
8. Frequently Asked Questions (FAQ) About Buffalo Wild Wings and BW3
To provide comprehensive information, here are some frequently asked questions related to Buffalo Wild Wings and its abbreviation, BW3:
| Question | Answer |
|---|---|
| 1. What does BW3 stand for? | BW3 stands for Buffalo Wild Wings & Weck. The “Weck” refers to a Kummelweck roll, a type of roll traditionally served with roast beef. |
| 2. Why did Buffalo Wild Wings change its name to BW3? | The name was shortened for branding and marketing purposes. It was easier to remember and more concise, focusing on their popular wings. |
| 3. Is the original Buffalo Wild Wings still open? | The original location at Woodruff and High Street in Columbus, Ohio, is no longer open. |
| 4. Where was the first Buffalo Wild Wings restaurant? | The first Buffalo Wild Wings restaurant was located at the corner of Woodruff and High Street in Columbus, Ohio. |
| 5. What is a “Weck” sandwich? | A “Weck” sandwich, short for Kummelweck, is a roast beef sandwich served on a Kaiser roll topped with caraway seeds and coarse salt, originating from Buffalo, New York. |
| 6. What are some other nicknames for Buffalo Wild Wings? | Common nicknames include “Bee Dubs” and “B-Dubs.” |
| 7. What kind of atmosphere does BW3 have? | Buffalo Wild Wings has a sports bar atmosphere, featuring many TVs showing live games, and a menu including wings, burgers, and beer. |
| 8. How has BW3 impacted American culture? | BW3 helped popularize Buffalo wings and establish the sports bar as a mainstream dining destination in the United States. |
| 9. Does Buffalo Wild Wings still serve “Weck” sandwiches? | While not as prominent as wings, some locations may still offer “Weck” sandwiches. However, wings are the main focus. |
| 10. How many Buffalo Wild Wings locations are there today? | As of recent reports, there are over 1,200 Buffalo Wild Wings locations across the United States, Canada, India, Mexico, Oman, Panama, Philippines, Saudi Arabia, United Arab Emirates and Vietnam. |
9. The Evolution of Open Stage Acoustic Jam Nights
The original Buffalo Wild Wings location on Woodruff and High Street wasn’t just about wings and sports; it also had a unique offering: Wednesday night open stage acoustic jam nights. These nights were a fascinating mix of local musicians, students, and casual performers.
9.1. A Unique Atmosphere
The open stage jam nights created a vibrant and inclusive atmosphere. The space would be cleared out near the front window, creating a makeshift stage for performers. The crowd itself became part of the experience, with people clapping, singing along, and creating a lively energy.
9.2. Local Talent
These jam nights provided a platform for local talent to showcase their skills. From seasoned musicians to amateur performers, anyone could sign up and take the stage. This created a diverse and unpredictable mix of musical styles and performances.
9.3. Memorable Moments
The open stage jam nights were full of memorable moments. One recurring character was an old man who would play the spoons along with every song, creating a unique (and sometimes grating) percussion accompaniment. Despite the questionable musicality, his enthusiasm and participation were always appreciated.
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