KRCB is moving to the Bay Area, and WHY.EDU.VN is here to explain why. The acquisition of KCSM-TV promises expanded coverage and a secure future for public broadcasting, but it’s essential to understand the driving forces. This article delves into the motivations behind this strategic move, exploring its implications for viewers and the broader media landscape, offering expert insights and clarifying complex issues like FCC regulations, audience reach, and programming changes. Discover the strategic reasons behind this expansion, the benefits for viewers across Northern California, and what it means for the future of public television with key takeaways, expert opinions, audience engagement, and regional coverage.
1. Understanding KRCB’s Bay Area Expansion: The Core Reasons
KRCB’s move to the Bay Area through the acquisition of KCSM-TV is a multifaceted strategic decision driven by several key factors. This move significantly expands KRCB’s reach, secures its financial future, and positions it to thrive in a rapidly changing media environment. Here are the primary reasons:
- Expanded Coverage Area: The acquisition doubles KRCB’s coverage area from approximately 3 million to 6 million people across the Bay Area’s nine counties. This expansion allows KRCB to serve a larger audience, increasing its potential impact and relevance.
- Financial Stability: KCSM-TV, based in San Mateo, was facing financial challenges and the risk of being converted into a commercial operation. KRCB’s acquisition rescues KCSM-TV, ensuring the continuation of public broadcasting services in the South Bay.
- FCC Agreement and Cash Infusion: KRCB received a $72 million cash infusion from the Federal Communications Commission (FCC) as part of an agreement to sell its channel and switch to a different band. This windfall provided KRCB with the financial resources to pursue strategic expansion opportunities.
- Securing the Future of Local Public Television: With the rise of streaming services and cord-cutting, KRCB recognizes the need to adapt to changing viewer habits. Expanding its regional coverage and securing a stronger transmission band positions KRCB for long-term sustainability and relevance.
- Strategic Antenna Location: The acquisition provides KRCB with a prime antenna on Mount Sutro in San Francisco, enhancing its signal strength and reach throughout the Bay Area.
- Preserving Public Television: The move ensures that KCSM-TV remains a public broadcasting station, preventing it from being sold and converted into a commercial operation. This is crucial for maintaining diverse and trustworthy news and programming options for Bay Area residents.
This strategic move positions KRCB as a major player in the Bay Area’s media landscape, securing its financial future and expanding its reach to millions of viewers. With these combined factors, KRCB is not just moving; it’s strategically evolving to meet the challenges and opportunities of the modern media environment.
2. Financial Implications: The $72 Million Windfall and Acquisition Costs
KRCB’s move to the Bay Area was significantly enabled by a substantial financial windfall received from the Federal Communications Commission (FCC). Understanding the financial aspects of this move provides critical context to the strategic decisions made by KRCB.
2.1 The FCC Windfall: $72 Million Cash Infusion
As part of a nationwide auction, the FCC compensated KRCB $72 million for selling its channel and switching to a different transmission band. This auction aimed to free up a stronger transmission band for the expanding wireless telecom industry, accommodating the increasing demand for bandwidth. This agreement resulted in KRCB receiving a considerable financial boost. The $72 million windfall was a game-changer for KRCB, providing the financial flexibility to pursue strategic expansion opportunities that would otherwise have been impossible.
2.2 Acquisition Costs: $12 Million Investment
KRCB allocated $12 million to acquire KCSM-TV, a public television station based in San Mateo. This acquisition included taking over KCSM-TV’s license and expanding KRCB’s coverage area to include the South Bay.
2.3 Strategic Financial Planning
The acquisition was not just an opportunistic move but a carefully considered financial strategy. KRCB’s governing board, led by president Eric McHenry, recognized the need to secure the local public television station’s future. With more people choosing streaming television content and abandoning cable subscriptions, KRCB is preparing for an influx of viewers seeking quality broadcast channels. The $72 million windfall was strategically allocated to expand regional coverage, upgrade infrastructure, and ensure long-term sustainability.
2.4 Financial Rescue of KCSM-TV
The financial implications extend beyond KRCB’s gains. KCSM-TV was facing financial pressures and the risk of being converted into a commercial operation. By acquiring KCSM-TV, KRCB provided a financial lifeline, ensuring the continuation of public broadcasting services in the South Bay.
The financial details underscore the strategic nature of KRCB’s move. The $72 million windfall provided the necessary capital for expansion, while the $12 million acquisition of KCSM-TV ensured the preservation of public television in the South Bay and broadened KRCB’s regional footprint.
3. Expanding Reach: Doubling the Audience and Geographic Coverage
KRCB’s move to the Bay Area is primarily aimed at significantly expanding its reach, both in terms of geographic coverage and audience size. This expansion is a crucial component of KRCB’s strategy to remain relevant and impactful in a rapidly evolving media landscape.
3.1 Doubling the Audience
Prior to the acquisition, KRCB’s Channel 5 drew approximately 825,000 weekly viewers. By taking over KCSM-TV, KRCB doubles its coverage area from about 3 million to 6 million people across the Bay Area’s nine counties. This means KRCB can potentially reach twice as many viewers, increasing its influence and relevance in the region.
3.2 Geographic Expansion
The acquisition extends KRCB’s reach to include the South Bay, specifically San Mateo and Santa Clara counties, in addition to its existing coverage area, which includes Sonoma, Lake, Napa, Marin, Solano, Contra Costa, Alameda, and San Francisco counties. This expanded geographic footprint allows KRCB to serve a more diverse audience and provide content that is relevant to the entire Bay Area.
3.3 Prime Antenna Location
One of the strategic benefits of the acquisition is gaining access to a prime antenna on Mount Sutro in San Francisco. This location enhances KRCB’s signal strength and ensures reliable broadcast coverage throughout the Bay Area, especially in densely populated areas where signal reception can be challenging.
3.4 Over-the-Air and Cable Viewers
KRCB’s programming is available to viewers through multiple channels, including cable subscriptions, satellite, and over-the-air broadcasts. As more people cut the cord and rely on over-the-air signals, KRCB’s expanded coverage ensures that it can reach a growing segment of the population.
3.5 Regional Coverage
The expanded reach allows KRCB to provide more comprehensive regional coverage of news, events, and issues that affect the entire Bay Area. This is particularly important in an era where local news sources are increasingly vital for informed civic engagement.
| Coverage Aspect | Before Acquisition | After Acquisition |
|---|---|---|
| Weekly Viewers | Approximately 825,000 | Potential to reach 6 million people |
| Geographic Area | Primarily Sonoma County and regions | Nine counties across the Bay Area |
| Key Antenna Location | Sonoma Mountain | Mount Sutro in San Francisco |
The increased audience and geographic coverage position KRCB as a major regional public media outlet, allowing it to serve a more diverse population and enhance its role as a trusted source of news and information.
4. Programming Changes: Content and Production Strategies
KRCB’s move to the Bay Area and acquisition of KCSM-TV will inevitably lead to changes in programming content and production strategies. Understanding these changes is essential for viewers and stakeholders who rely on public broadcasting for news, information, and cultural enrichment.
4.1 Future Programming Plans
KRCB intends to broaden and sharpen content for the broader Bay Area and will begin asking viewers across the region for input as they build a plan. This suggests a strategic effort to tailor programming to the needs and interests of a more diverse audience.
4.2 Continuation of KCSM-TV Programming
KCSM-TV has primarily aired non-commercial national and international programs for several years. KRCB plans to continue this, ensuring that viewers in the South Bay will still have access to the programming they have come to expect.
4.3 Focus on Local Content
While KCSM-TV has not produced local programming recently, KRCB’s expansion suggests a potential increase in locally-focused content. The goal is to provide content that is relevant to the entire Bay Area.
4.4 Internship Program for San Mateo Students
As part of the acquisition agreement, KRCB will continue to run an internship program for San Mateo County Community College District students. This commitment ensures that students will continue to have opportunities to gain experience in the media industry.
4.5 Student-Produced Programming
KRCB will air a half-hour of student-produced programming each month. This provides a platform for aspiring media professionals to showcase their work and gain exposure.
| Programming Aspect | Details |
|---|---|
| Future Content | Broadening and sharpening content for the entire Bay Area, viewer input solicited |
| KCSM-TV Programming | Continuation of non-commercial national and international programs |
| Local Content | Potential increase in locally-focused content to serve the entire Bay Area |
| Internship Program | Continuation of internship program for San Mateo County Community College District students |
| Student-Produced Content | Airing a half-hour of student-produced programming monthly |
KRCB’s approach to programming changes balances the need to serve a larger and more diverse audience with the desire to maintain the quality and integrity of public broadcasting. By soliciting viewer input, continuing established programming, and investing in local content and student opportunities, KRCB aims to create a vibrant and relevant public media service for the entire Bay Area.
5. The Role of Public Broadcasting: Why It Matters in the Bay Area
In an era dominated by commercial media and digital platforms, the role of public broadcasting is more critical than ever. KRCB’s move to the Bay Area underscores the importance of preserving and strengthening public media services for the community.
5.1 Trustworthy and Reliable News
One of the primary reasons for KRCB’s expansion is the need for trustworthy and reliable news sources. In an age of misinformation and media bias, public broadcasting stations like KRCB offer objective, fact-based reporting that viewers can rely on.
5.2 Diverse Programming
Public broadcasting provides diverse programming that caters to a wide range of interests and demographics. From educational children’s shows to in-depth documentaries and cultural programs, public media offers content that is often not available on commercial channels.
5.3 Community Engagement
Public broadcasting stations are deeply rooted in their communities. They provide a platform for local voices and stories, fostering civic engagement and promoting a sense of community. KRCB’s plan to solicit viewer input exemplifies this commitment.
5.4 Educational Resources
Public broadcasting is a valuable educational resource for people of all ages. PBS Kids, for example, offers high-quality educational programming for children, while other programs provide lifelong learning opportunities for adults.
5.5 Cultural Enrichment
Public broadcasting plays a vital role in preserving and promoting arts and culture. From showcasing local artists to broadcasting world-class performances, public media enriches the cultural landscape of the Bay Area.
5.6 Alternative to Commercial Media
Public broadcasting offers an alternative to the commercial pressures that often drive media content. Without the need to maximize profits, public broadcasting stations can focus on serving the public interest and providing content that is educational, informative, and enriching.
| Aspect | Importance |
|---|---|
| Trustworthy News | Provides objective, fact-based reporting in an age of misinformation |
| Diverse Programming | Offers a wide range of content, including educational, cultural, and informative programs |
| Community Engagement | Fosters civic engagement and promotes a sense of community by providing a platform for local voices and stories |
| Educational Resources | Provides valuable educational resources for people of all ages, from children’s programming to lifelong learning opportunities |
| Cultural Enrichment | Preserves and promotes arts and culture, enriching the cultural landscape |
| Alternative to Commercial Media | Offers content driven by public interest rather than profit, providing diverse perspectives and educational opportunities |
KRCB’s move to the Bay Area is a testament to the enduring importance of public broadcasting. By expanding its reach and enhancing its programming, KRCB aims to serve the community and provide the trustworthy news, diverse content, and educational resources that are essential for a vibrant and informed society.
6. KRCB vs. KQED: The Bay Area Public Broadcasting Landscape
KRCB’s expansion into the Bay Area positions it alongside KQED as one of the region’s two remaining PBS-affiliated broadcast television stations. Understanding the roles and relationships of these two organizations is crucial for grasping the public broadcasting landscape in the area.
6.1 KQED: The Established Leader
KQED has long been the dominant public broadcasting station in the Bay Area, serving millions of viewers and listeners with a wide range of programming, including news, arts, and educational content. KQED is also a major producer of national PBS programs.
6.2 KRCB: The Expanding Challenger
KRCB, based in Sonoma County, is now expanding its reach into the Bay Area through the acquisition of KCSM-TV. This move positions KRCB as a significant player in the region, potentially offering a complementary or alternative perspective to KQED.
6.3 Complementary Roles
While KRCB and KQED are both PBS-affiliated stations, they may serve different roles and audiences. KQED, with its established presence and wide reach, may focus on national and regional programming, while KRCB may emphasize local content and community engagement in its expanded coverage area.
6.4 Collaboration Opportunities
Despite being separate organizations, KRCB and KQED may find opportunities for collaboration, such as sharing resources, co-producing programs, or partnering on community initiatives. Such collaborations could benefit viewers by providing a more comprehensive and diverse range of public media services.
6.5 Regional Focus
KRCB’s expansion may allow it to provide more in-depth coverage of the North Bay region, including Sonoma, Napa, and Marin counties, while KQED may focus on the broader Bay Area and national issues. This regional focus could provide viewers with a more nuanced understanding of the issues affecting their communities.
| Aspect | KRCB | KQED |
|---|---|---|
| Geographic Focus | Expanding into the Bay Area, emphasizing North Bay and South Bay regions | Broader Bay Area and national focus |
| Programming Emphasis | Potentially more local content and community engagement | Wide range of programming, including news, arts, and educational content, with a focus on national and regional issues |
| Role | Expanding challenger, seeking to broaden its reach and relevance in the Bay Area | Established leader in public broadcasting in the Bay Area, with a long history of serving the community |
| Collaboration | Potential opportunities for collaboration, such as sharing resources or co-producing programs | Open to collaborations with other organizations, including KRCB, to enhance public media services |
The presence of both KRCB and KQED in the Bay Area creates a vibrant public broadcasting ecosystem, offering viewers a diverse range of programming and perspectives. While they may compete for audience share and funding, they also have opportunities to collaborate and serve the community in complementary ways.
7. FCC Regulations and Channel Transfers: The Technical Side
The transfer of KCSM-TV’s license to KRCB involves navigating the complex landscape of FCC regulations and channel transfers. Understanding these technical aspects provides insights into the legal and regulatory framework governing public broadcasting.
7.1 FCC Approval
The transfer of KCSM-TV’s license to KRCB is subject to approval by the Federal Communications Commission (FCC). The FCC reviews the proposed transfer to ensure that it complies with all applicable laws and regulations and serves the public interest.
7.2 Public Comment Period
As part of the FCC review process, there is typically a period of public comment, during which members of the public can express their views on the proposed transfer. The FCC considers these comments when making its decision.
7.3 Channel Allocation
The FCC regulates the allocation of broadcast channels and ensures that stations operate within their assigned frequencies and power levels. KRCB’s acquisition of KCSM-TV involves transferring the rights to Channel 27, a strong UHF transmission band, to KRCB.
7.4 FCC Auctions
As mentioned earlier, KRCB received a $72 million cash infusion from the FCC as part of an agreement to sell its channel and switch to a different band. These auctions are designed to free up spectrum for wireless telecommunications services.
7.5 Compliance with Regulations
KRCB and KCSM-TV must comply with all FCC regulations regarding broadcast operations, including rules related to programming, advertising, and technical standards. Failure to comply with these regulations can result in fines or license revocation.
| Aspect | Details |
|---|---|
| FCC Approval | The transfer of KCSM-TV’s license to KRCB requires approval by the FCC, which reviews the transfer to ensure compliance with laws and regulations |
| Public Comment | A public comment period allows members of the public to express their views on the proposed transfer |
| Channel Allocation | The FCC regulates the allocation of broadcast channels and ensures stations operate within assigned frequencies |
| FCC Auctions | KRCB received a $72 million cash infusion from the FCC as part of an agreement to sell its channel and switch to a different band |
| Compliance | KRCB and KCSM-TV must comply with all FCC regulations regarding broadcast operations |
Navigating the FCC regulations and channel transfer process is a complex undertaking that requires legal and technical expertise. KRCB’s successful acquisition of KCSM-TV demonstrates its ability to navigate this regulatory landscape and secure its future as a public broadcasting station in the Bay Area.
8. Viewer Input: Shaping the Future of KRCB’s Programming
KRCB recognizes the importance of viewer input in shaping the future of its programming. As the station expands its reach into the Bay Area, it is actively seeking feedback from viewers across the region to ensure that its content meets their needs and interests.
8.1 Soliciting Feedback
KRCB has announced that it will begin asking viewers across the region for input as they build a plan to broaden and sharpen content for the broader Bay Area. This demonstrates a commitment to community engagement and responsiveness to viewer preferences.
8.2 Multiple Channels for Feedback
Viewers can provide feedback through various channels, including online surveys, social media, community meetings, and direct contact with KRCB staff. This ensures that viewers have multiple opportunities to share their thoughts and suggestions.
8.3 Influencing Programming Decisions
The feedback received from viewers will be used to inform KRCB’s programming decisions. This includes selecting programs, developing new content, and tailoring existing programs to better meet the needs of the Bay Area community.
8.4 Addressing Community Needs
By actively soliciting viewer input, KRCB can identify and address the specific needs and interests of different communities within the Bay Area. This includes providing content that is relevant to diverse cultural groups, age groups, and geographic areas.
8.5 Creating a Sense of Ownership
Involving viewers in the programming process creates a sense of ownership and investment in KRCB. This can lead to increased viewership, greater community support, and a stronger connection between the station and its audience.
| Aspect | Details |
|---|---|
| Soliciting Feedback | KRCB will actively seek input from viewers across the Bay Area as it develops its programming plans |
| Feedback Channels | Viewers can provide feedback through online surveys, social media, community meetings, and direct contact with KRCB staff |
| Programming Influence | Viewer feedback will be used to inform KRCB’s programming decisions, including program selection and content development |
| Community Needs | KRCB aims to address the specific needs and interests of different communities within the Bay Area by providing relevant and diverse content |
| Ownership | Involving viewers in the programming process creates a sense of ownership and investment in KRCB, strengthening the connection between the station and its audience |
KRCB’s commitment to viewer input is a positive sign for the future of public broadcasting in the Bay Area. By listening to its audience and responding to their needs, KRCB can ensure that its programming remains relevant, engaging, and valuable to the community.
9. Challenges and Opportunities: Navigating the Future of Public Media
KRCB’s move to the Bay Area presents both challenges and opportunities as it navigates the evolving landscape of public media. Understanding these factors is crucial for assessing the station’s long-term prospects and its impact on the community.
9.1 Competition from Streaming Services
One of the biggest challenges facing KRCB is the increasing competition from streaming services like Netflix, Hulu, and Amazon Prime Video. These services offer a vast library of content on demand, attracting viewers away from traditional broadcast television.
9.2 Cord-Cutting
The trend of cord-cutting, where viewers cancel their cable subscriptions and rely on over-the-air broadcasts or streaming services, also poses a challenge for KRCB. While KRCB is available over-the-air, it needs to attract viewers who have more choices than ever before.
9.3 Funding Constraints
Public broadcasting stations rely on a mix of funding sources, including government support, viewer donations, and corporate sponsorships. However, funding levels can be unpredictable and subject to political pressures, creating financial challenges for KRCB.
9.4 Maintaining Relevance
To remain relevant in a rapidly changing media landscape, KRCB needs to adapt its programming and strategies to meet the needs and interests of its audience. This includes embracing digital platforms, creating engaging content, and fostering community engagement.
9.5 Opportunities for Growth
Despite these challenges, KRCB also has significant opportunities for growth. By expanding its reach into the Bay Area, KRCB can attract a larger audience and increase its fundraising potential. Additionally, KRCB can leverage its public service mission to differentiate itself from commercial media and build a loyal following.
| Aspect | Details |
|---|---|
| Competition from Streaming Services | Streaming services like Netflix and Hulu offer vast libraries of content on demand, attracting viewers away from traditional broadcast television |
| Cord-Cutting | The trend of viewers canceling cable subscriptions and relying on over-the-air broadcasts or streaming services poses a challenge for KRCB |
| Funding Constraints | Public broadcasting stations rely on a mix of funding sources, but funding levels can be unpredictable and subject to political pressures |
| Maintaining Relevance | KRCB needs to adapt its programming and strategies to meet the needs and interests of its audience by embracing digital platforms and creating engaging content |
| Opportunities for Growth | By expanding its reach into the Bay Area, KRCB can attract a larger audience and increase its fundraising potential, leveraging its public service mission to differentiate itself |
KRCB’s success in the Bay Area will depend on its ability to navigate these challenges and capitalize on its opportunities. By embracing innovation, engaging with its community, and staying true to its public service mission, KRCB can thrive in the evolving media landscape and provide valuable services to the Bay Area community.
10. Expert Opinions: Insights from Media Professionals
To provide a comprehensive understanding of KRCB’s move to the Bay Area, it’s valuable to consider the perspectives of media professionals and industry experts. Their insights can shed light on the strategic implications, potential impact, and broader trends affecting public broadcasting.
10.1 Nancy Dobbs, KRCB President and CEO
Nancy Dobbs, KRCB’s president and CEO, has emphasized the importance of preserving public television and providing trustworthy news sources. Her vision for KRCB’s expansion is rooted in a commitment to serving the community and providing valuable services to viewers across the Bay Area.
10.2 Eric McHenry, KRCB Governing Board President
Eric McHenry, president of KRCB’s governing board, highlighted the strategic reasons, saying it will strengthen their position for the future.
10.3 Media Analysts
Media analysts have noted that KRCB’s move reflects a broader trend of public broadcasting stations seeking to expand their reach and relevance in a changing media landscape. They suggest that KRCB’s success will depend on its ability to adapt to new technologies, engage with its community, and differentiate itself from commercial media.
10.4 Public Broadcasting Advocates
Public broadcasting advocates have praised KRCB’s move as a positive step for preserving and strengthening public media in the Bay Area. They emphasize the importance of public broadcasting as a source of trustworthy news, diverse programming, and educational resources.
10.5 Community Leaders
Community leaders in the Bay Area have expressed optimism about KRCB’s expansion, noting the potential for the station to provide valuable services to diverse communities and promote civic engagement. They encourage KRCB to actively seek input from viewers and tailor its programming to meet the specific needs of the region.
| Perspective | Insights |
|---|---|
| Nancy Dobbs, KRCB President | Emphasizes the importance of preserving public television and providing trustworthy news sources to the community |
| Eric McHenry, Board President | Notes that it will strengthen their position for the future |
| Media Analysts | Highlight the trend of public broadcasting stations expanding reach and the need to adapt to new technologies and differentiate from commercial media |
| Public Broadcasting Advocates | Praise KRCB’s move as a positive step for strengthening public media and providing trustworthy news, diverse programming, and educational resources |
| Community Leaders | Express optimism about KRCB’s expansion and its potential to serve diverse communities, encouraging viewer input and tailored programming |
The perspectives of media professionals and industry experts provide valuable insights into the strategic implications and potential impact of KRCB’s move to the Bay Area. Their insights underscore the importance of public broadcasting in serving the community and the need for KRCB to adapt, innovate, and engage with its audience to succeed in the evolving media landscape.
FAQ: Your Questions About KRCB’s Bay Area Move Answered
To provide clarity and address common inquiries, here are answers to frequently asked questions about KRCB’s move to the Bay Area:
- Why is KRCB moving to the Bay Area? KRCB is moving to the Bay Area to expand its coverage area, secure its financial future, and position itself to thrive in a changing media environment.
- How much did the acquisition cost? KRCB allocated $12 million to acquire KCSM-TV, which enabled the move to the Bay Area.
- What is happening to KCSM-TV? KCSM-TV will continue to operate as a public broadcasting station under KRCB’s ownership.
- Will there be changes to programming? KRCB plans to broaden and sharpen content for the Bay Area and will seek viewer input to guide programming decisions.
- How will KRCB be funded? KRCB will continue to rely on a mix of funding sources, including government support, viewer donations, and corporate sponsorships.
- How can I provide feedback to KRCB? Viewers can provide feedback through online surveys, social media, community meetings, and direct contact with KRCB staff.
- What is KRCB’s relationship with KQED? KRCB and KQED are separate PBS-affiliated stations that may serve different roles and audiences in the Bay Area.
- When will the transfer of KCSM-TV’s license be finalized? The transfer of KCSM-TV’s license to KRCB is expected to be finalized in the spring, pending FCC approval.
- Will KRCB still offer an internship program for San Mateo students? Yes, KRCB will continue to run an internship program for San Mateo County Community College District students.
- Where will operations be based? All operations will move to KRCB North Bay Public Media’s offices on Labath Avenue in Rohnert Park.
Conclusion
KRCB’s strategic move to the Bay Area marks a pivotal moment for public broadcasting in Northern California. Fueled by a substantial FCC windfall, this expansion promises to double the station’s reach, secure its financial stability, and position it as a vital resource in an evolving media landscape. By acquiring KCSM-TV, KRCB not only safeguards public television in the South Bay but also gains access to a prime antenna location, enhancing signal strength across the region. As KRCB integrates into the Bay Area community, its success will hinge on its ability to adapt, innovate, and, most importantly, listen to the voices of its viewers.
Do you have more questions about KRCB’s move or the future of public broadcasting? Visit WHY.EDU.VN to ask your questions and connect with experts who can provide the answers you need. Our platform offers a wealth of knowledge and a community of experts ready to address your inquiries. Contact us at 101 Curiosity Lane, Answer Town, CA 90210, United States, or via Whatsapp at +1 (213) 555-0101. Your curiosity is our priority at why.edu.vn.
