The conversation went something like this:
Me: Why?
Russ: Why not?
Me: underside man boob
Russ: my son tore my shirt
Pic courtesy of GQ
(Alt text: Russell Westbrook GQ cover showcasing Jordan Why Not Zero.1 sneakers)
Why: traction, balanced cushioning, fit, support, stability, containment
Why not: cushioning break-in period, heat retention, less flexible cushioning
Sizing: slightly long, true to size recommended for most
Best for: versatile players seeking an all-around shoe, less ideal for natural feel enthusiasts
Buying advice: $125 MSRP is decent, better value at $90 or less, bottom price around $55
Weight
17 ounces. Removing straps reduces weight to approximately 16 ounces.
Traction: Micro-Blade Mastery
Jordan Brand elevated Nike’s micro-traction concept, engineering the outsole of the Why Not Zero.1 with a super micro-traction configuration. The rubber compound strikes a balance of pliability, effectively sweeping away dust and debris during play.
This micro-pattern design is impressive. Each tiny blade functions like a brush, flexing to displace dirt. Initially, the traction felt underwhelming, lacking immediate bite. However, with continued use, it progressively enhanced its grip on the court. The micro-blades minimized the need for wiping. Even on subpar court surfaces, slippage was nonexistent, a crucial aspect of reliable traction. Whether moving laterally, forward, or backward, the shoe offered consistent stop-and-go responsiveness with minimal wiping required. While its status as top-tier traction is still under consideration, current performance strongly suggests it belongs in that elite category.
Cushioning: Zoom, But Not as You Know It
(Alt text: Jordan Why Not Zero.1 cushioning technology showcasing full-length Zoom Air unit)
Full-length Zoom Air is integrated into the Jordan Why Not Zero.1, a notable feature at the $125 price point. However, the cushioning requires a significant break-in period. Initially, it feels more akin to Phylon than Zoom Air. Even after approximately two weeks of use, the sensation remains closer to Phylon.
Picture courtesy of Fastpass.cn
(Alt text: Fastpass.cn credit for Jordan Why Not Zero.1 cushioning internal view)
The Zoom Air unit is bottom-loaded and positioned beneath a substantial layer of Phylon. If you anticipate the pronounced Zoom Air feel of models like the Zoom BB or Air Jordan 31, you might be disappointed.
- The Zoom Air unit in the Why Not Zero.1 doesn’t protrude upwards like in the AJXXX1, lacking the mechanism to push the Zoom Air upwards into the foot.
- Unlike the Zoom BB, the Zoom Air in this model isn’t top-loaded or paired with a cloth strobel.
Despite the subdued feel, the Zoom Air is functional. However, enhancing the underfoot Zoom Air sensation would significantly elevate the shoe’s overall appeal.
Ride Height: Low to the Ground
The low profile of the Jordan Why Not Zero.1 is worth noting.
With a stack height of approximately 21mm, it mirrors the low-to-the-ground feel of the Curry 4. While a low profile is often desired for court feel, a more responsive cushioning setup could still be achieved within this height. The current configuration prioritizes a quick feel, likely influenced by Russell Westbrook’s preferences.
Fit: Secure and Snug
The Jordan Why Not Zero.1 generally fits true to size, with a possible exception for those with narrow feet. There’s a minimal amount of extra length, but not enough to warrant sizing down. Immediate lockdown is excellent, preventing unwanted movement both laterally and longitudinally.
The exceptional lockdown is attributed to the internal bootie construction and concealed lacing system, rather than the external shroud or strap. While the strap can be tightened for additional restriction, it’s generally unnecessary.
Lets hope you never break the laces because it won’t be fun to relace these.
(Alt text: Humorous caption about the difficulty of relacing Jordan Why Not Zero.1)
The lace lock is somewhat ineffective and caused lace bite and pressure, requiring loosening for comfort. However, it does offer customizable pressure distribution across the laces. Overall, the fit is excellent straight out of the box, barring minor lace lock discomfort.
Materials: Functional and Expected
(Alt text: Jordan Why Not Zero.1 upper materials featuring mesh and fuse construction)
Mesh and fuse are the primary materials utilized in the Why Not Zero.1’s construction. These materials are functional and suitable for the shoe’s price point, especially with the added reinforcement from the shroud. The material selection aligns with expectations for shoes in this category.
Support and Stability: Top-Tier Performance
(Alt text: Jordan Why Not Zero.1 outstanding support and stability demonstration)
OUTSTANDING SUPPORT AND STABILITY
(Alt text: Bold text highlighting outstanding support and stability of Jordan Why Not Zero.1)
The heel counter appears substantial but is surprisingly adaptable, molding and flexing with the foot’s motion, reminiscent of the D Rose 5. The level of support is exceptional. Stability is equally impressive, thanks to the shoe’s wide base, providing a planted feel, similar to playing within a waffle iron. Both the Dame 4 and Why Not Zero.1 prioritize stability through wide outsoles.
The shoe maintains an ultra-flat and low profile due to its cushioning setup and avoids excessive softness often found in certain foams. The result is a quick, stable, and secure feel.
Containment: Secure Foot Lockdown
(Alt text: Jordan Why Not Zero.1 containment showing raised Phylon midsole)
**My foot sits where those creases are.
(Alt text: Annotation indicating foot placement within Jordan Why Not Zero.1 containment system)
Containment is not an issue in the Jordan Why Not Zero.1. The raised Phylon midsole extends the shoe’s full length, providing secure foot lockdown. While it adds a touch of stiffness to transitions initially, this sensation diminishes with break-in.
Conclusion: A Solid Performer, But Lacking Excitement
The Why Not Zero.1 marks a strong debut for Russell Westbrook’s signature line from a performance perspective. It excels across various performance aspects, making it a versatile option, though not universally appealing. For players prioritizing a responsive, fast ride that encourages aggressive play without hesitation, the Why Not Zero.1 is a suitable choice, mirroring the playing style of its namesake athlete.
However, if you favor softer, more flexible setups like the Crazy Explosive 2016 or low-top designs, the firmer cushioning and supportive structure of the Why Not Zero.1 might not align with your preferences.
Personally, while the shoe performs admirably and complements my playing style effectively, it doesn’t evoke strong enthusiasm. The cushioning felt somewhat uninspiring compared to other cushioning technologies, and the overall shoe experience felt more conventional than preferred. Switching to the Dame 4 and Curry 2 highlighted the “fun factor” lacking in the Why Not Zero.1. Despite not being the most exciting shoe, its reliability and trustworthiness on the court are undeniable assets.
Ranking the Why Not Zero.1 is challenging. Technically, its performance is commendable, even if it doesn’t generate excitement. For now, it’s positioned in the “second team” category – excellent for on-court performance but not the first choice.
Pic courtesy of SI
(Alt text: Sports Illustrated credit for Russell Westbrook Jordan Why Not Zero.1 action shot)
